Award-winning architecture firm, Robert A.M. Stern Architects (RAMSA), has a unique stylistic approach to design that sets them apart from other firms. With over 220 architects and designers, the firm has international recognition for a multitude of projects ranging from multi-family, commercial, and institutional. We sat down with Adam Lowenthal, Director of Digital Practice, and one of the firm’s partners, Johnny Cruz to get the skinny on what makes them stand out, their workflow, and everything in between.

The whole RAMSA team in SketchUp. From the left: Joseph Ortiz, Cassie Nozil, Morgan Jones, Adam Lowenthal, and Johnny Cruz.
Give us some background on your firm, your role, and the types of projects you take on.
RAMSA is a large, award-winning architectural firm headquartered in New York City and employs over 220 architects and designers. We work on an array of large-scale projects across the globe including mixed-use planning, multifamily and single-family residential, commercial, institutional and cultural.
Johnny: I am one of 16 partners at RAMSA, but I also assist with emerging design and collaboration technologies. I am a huge SketchUp advocate and have been incorporating it into my workflow for decades.
Adam: I lead the IT and Design Technology teams and am responsible for the implementation and adoption of design and technology software solutions. We use a wide array of software in our workflow so it’s key that our software plays nice with each other. Our Project teams rely on SketchUp for the fast-paced early stages of design.












